What does a healthcare decision-maker's journey look like in a digital age?
The way business is conducted is changing – both in response to the current COVID-19 pandemic, and in response to evolving technology and the changing behaviour of consumers and businesses.
It’s a trend the healthcare industry has already been embracing with the rise of telemedicine, where virtual appointments allow for a higher volume of visitors and more flexibility for medical staff and patients. The way decision-makers are interacting with organisations has been transforming in according to the same principles: with a flexible, digital first approach.
Sources