The increase in demand for genetics and infectious disease tests in the region prompted South Korea’s GC Labs, a leading clinical diagnostics company, to further expand in the Middle East. Already present in Saudi Arabia and the UAE, GC Labs participated in the 2022 edition of Medlab Middle East back in January to offer their services to more countries in the Middle East.
Now, GC labs is all set to participate in the 2022 edition of the IFCC WorldLab Congress, the world's most prestigious academic conference for the lab profession, to highlight its testing services and products at an innovative airport-themed booth and offer insights through a series of talks looking at the future of lab medicine.
We spoke with Lelio Marmora, former CEO, Unitaid and now Board Member, Strategic Board at GC labs, about the potential of GC labs's global business integration, here is what he had to say:
"GC Labs is already a leader in its country of origin in South Korea, with a dominant role in Asia. Their strong expansion plans are already in motion internationally, with a presence in the Gulf and the Middle East. The next regions in the pipeline are Eastern Europe and the African market. In terms of comparative advantages and why GC Labs is successful, I would highlight three elements. The first one is the quality of work and technology, GC labs have the equipment, and the capacity to perform large scale testing while prioritising accuracy. The second element is the quality of the service. Clients choose GC labs, as they not only provide a test, but a whole experience of care.
Lastly, the third element, which is a very important one, is the price. GC labs works with unbeatable prices for the quality of the services and results. These three elements have a huge advantage over their competitors. What makes GC labs stand out is their unwavering leadership guided by vision and supported by the capacity to transform its vision into a global strategy," he says.
Watch the full interview to learn more about GC Labs's participation in the globally renowned IFCC Congress above.
