Arab Health 2020 is all set to bring the international healthcare industry to the Middle East. More than 55,000 healthcare and trade professionals are set to attend the event, making it the largest healthcare exhibition and congress in the region and the second largest in the world. The theme for the show this year is ‘Connectivity for better healthcare delivery’ and will highlight how interoperability impacts the entire spectrum of healthcare, right from hospital administrators to device manufacturers and IT vendors.
The exhibition will provide an important platform for the MENA healthcare industry to build relationships with international stakeholders. Enabling companies to showcase progress and achievements in the sector, the show facilitates the exploration of new business opportunities in the global healthcare field.
Arab Health hosts more than 4,250 exhibiting companies from 64 plus countries across the globe. Additionally, with over 37 dedicated country pavilions, the exhibition gives a truly international representation of hospital equipment, medical devices and medical technology on display at the exhibition. The event takes up full tenancy of the Dubai World Trade Centre (DWTC) by filling all halls.
Arab Health will host 14 CME conferences where over 400 expert speakers and 5,200 delegates are expected to attend. The show will also feature three educational forums this year.
Product sectorisation
New to 2020, the Arab Health exhibition show floor will be split into sectors according to main product categories. Exhibitor stands will be located on the show floor according to a product category applicable to their business. Visitors will, therefore, navigate the show by product categories, which will promote targeted traffic flow, fast track connections and ultimately increase leads for exhibitors.
The traffic within the halls will, therefore, increase with the relevant audience interested in the product category while the close proximity of related exhibitors in a hall is expected to increase the number of visitor meetings that can take place in a time frame, versus walking through 64,000 plus square meters of exhibition space.
Changing to sectorisation by product categories is in line with how visitors search for exhibitors. Increased satisfaction results in increased time on the show floor, resulting in increased business while bringing the event layout in line with the rest of the industry where it is now standard practice.
The eight sectors include: Medical equipment & devices, Disposable and consumer goods, Imaging & diagnostics, Preventive & post-diagnostics treatments, Healthcare & general services, Healthcare infrastructure & assets, IT Systems & solution and Orthopaedics & physiotherapy/rehabilitation.
Ross Williams, Exhibition Director of Arab Health said: “This year we’re doing things slightly differently. For the first time, the show floor will be split into sectors bringing the show layout in line with the rest of the industry. Ultimately, sectorisation promotes targeted traffic, fast-track connection and generates an increased number of better-quality leads for exhibitors.”
Innovation hub
This is a dedicated area of the show for attendees to immerse themselves in the latest healthcare innovations. The Innovation Hub is located in the Plaza Hall and is comprised of two key sections, the Innov8 Talks and the Start up zone.
Start up zone
With its inception in Arab Health 2019, the Start up zone is back for a second year to once again give start-ups the chance to display and demonstrate their new products and innovations that will contribute to shaping the future of healthcare.
Located within the central Plaza Hall, companies will display and demonstrate their new products and innovations that will contribute to shaping the future of healthcare.
Watch out for – Anatomaze
Anatomaze takes visitors on an unforgettable journey into the human body. View plastinated specimens such as the BVC heart, which gives a realistic view of the arteries of the cardiac muscles showcasing even the smallest coronary arteries and their branches, or the shoulder joint where a view of the anatomical structures of the glenohumeral joint and the various ligaments highlight the complexity of the joint. Various section of the brain will also be featured showcasing the different levels of the meninges, which will be visible for teaching purposes. Anatomaze is organised by Leader Healthcare and takes place on stand M.B50 in Sheikh Maktoum Hall.
