Not only does fitness in corporate healthcare firms improve employee health, but it can also supercharge patient engagement and retention.
In Dubai, healthcare corporations are going beyond the currently underway Dubai Fitness Challenge by taking a holistic approach to the importance of staying fit and healthy year-round.
Dr. Fatih Mehmet Gul, Chief Executive Officer, Fakeeh University Hospital, Dubai Silicon Oasis said, “As we all know, health and fitness are interlinked. As a hospital that is Made for Dubai, serving the community we are in is of paramount importance. While doing so we also work towards ensuring that our internal consumers, which are our staff, are served just as well.
“Fakeeh University Hospital encourages staff to take healthy measures. For instance, we motivate our employees to take the stairs more often than use the lift, it is a small step that creates a long-lasting impact in the long run. Our facility spans across one million sq ft, which gives us ample walking and healing space to work on our mind and body.”
He also said: “In cases where patients can and are supposed to adopt a healthier regime, we assist them with meal and fitness plans. Our in-house nutritionists play a vital role in keeping our consumers fit. This also promotes faster recoveries for the patients, resulting in greater patient satisfaction and retention.”
Dr. Gul also said that the hospital has actively been involved in the Dubai Fitness Challenge. “We have partnered with the region’s fitness events, and offered emergency support services, as we consider it our responsibility to empower our consumers on their health and wellness journey.”
According to Dr. Gul, fitness is not sporadic but a consistent lifestyle. “The Dubai Fitness Challenge aims to transform Dubai into the most active city and promote healthy living while building awareness of the impact of physical health on cognitive development. Similarly, at FUH, we aim to offer our patients holistic well-being, which is why we continually work towards developing new programmes and practices that offer consumers the gift of well-being.”
Dr. Rahul Deshmukh, Head of the Department, Anaesthesia and Medical Director, Medcare Orthopaedic and Spine Hospital, said: “As an Orthopaedic Centre of Excellence, we believe in a holistic approach comprising of prevention and treatment of sports injuries and lifestyle diseases.”
Dr. Deshmukh said that the lack of outdoor activities and sedentary lifestyle has caused a massive increase in the number of patients with spine problems and lifestyle diseases such as diabetes and heart issues in the UAE.
“Our team of highly skilled doctors, nurses, and physiotherapists always emphasises the importance of an active lifestyle and correct posture. By engaging with such initiatives, it also helps us in highlighting the importance of preventive healthcare.”
