The world is witnessing the adamant domination of GCC countries in the ultrasound devices market due to the rising patient population base for chronic and lifestyle-related disorders, technological advancements, and growing market demand for minimally invasive diagnostic and therapeutic techniques. Considering that Leader Healthcare, the leading heal-tech facilitator in the region, recently fored a strategic alliance with the industry's upcoming leader' Qingdao Hisense Medical Equipment Co. Ltd.' at Arab Health 2023.
The ceremony was graced with the presence of both parties. The dignitaries vowed to work together passionately by addressing the pain points of the healthcare sector while increasing the implementation of new technology in these medical systems to further boost their efficiency in healthcare processes.
Hisense, the global electronics and whitegoods manufacturer and the official sponsor of the recently concluded FIFA World Cup 2022 with its medical business subsidiary 'Qingdao Hisense Medical Equipment Co. Ltd.' has appointed Leader Healthcare as its Official Distributor and Service Partner in the UAE market for Hisense branded Ultrasound Imaging systems.
A relatively new player in the healthcare domain, Hisense launched its Ultrasound Imaging Portfolio in the International markets in 2021. The range, entirely developed in-house by its team of R& D engineers, features three models – HD62, HD60 & HD58 focusing strongly on the mid–end of the market, thereby clearly demonstrating its desire to enter and grow within the competitive healthcare industry.
"We are very excited and did our bit of research before moving forward with this partnership. Moreover, the intense capabilities of the technology with the immense exposure it gathered during the show with utmost attraction sealed our decision to join hands with Qingdao Hisense Medical Equipment Co. Ltd," said Sukhdeep Sachdev, Global CEO - Leader Healthcare.
"Being a new entrant in the Ultrasound business, it is critical for us to demonstrate our technology strength and build the confidence of end users in our products," shared Raymond Li – General Manager of the International Markets for Hisense Medical.
The agreement will foster long-term business relationships between the two companies and contribute to Hisense's entry into the healthcare sector and further international expansion through Leader Healthcare's access to the United Arab Emirates' high-growth market.
"Feelings are mutual. Leader Healthcare finally managed to get a hold of this exciting technology. We look forward to stepping into big milestones of success together shortly, not only in UAE but hopefully in other regions soon as well," said Malaz M. Fadlallah, Head of Medical Division – Leader Healthcare.
"Appointing Leader Healthcare as our official partner gives us immense confidence to launch our Ultrasound range in the region's most advanced and competitive market. We are sure that with their strength and experience in the healthcare business, coupled with our imaging technology, we are well placed to achieve joint success," added Raymond.
The market is dynamic in the post-COVID-19 era, focusing more on making every treatment accessible. The partnership between Leader Healthcare and Hisense provides a solution that delivers the best value for service users. Hisense HD 60 perfectly complements end-users' quests for innovative products that combine maximum capabilities with cutting-edge technology.
